5 Smart Ways to Integrate Social Media into Your E-commerce Websites

In the current competitive business environment, brands are working around the clock to fortify their online presence. One of the most effective ways to maximize their e-commerce website’s exposure is to leverage the power of social media. It’s a no-brainer that majority of the world population hang out on social media and any e-commerce store owner directing their marketing efforts there is destined to reap big time.
So how can you integrate social media into your e-commerce platform? Platforms like Shopify offer great e-commerce solutions for this!

Allow Sharing of User-Generated Content on your e-commerce solutions

Most customers who come to your e-commerce website emanate from social media. And social media customers like to interact, a lot. You can take advantage of this by creating a User-Generated Content section on your e-commerce store to optimize customer interaction and conversions. User-Generated Content means your fans can share videos, images or text updates about products and services you offer. They are free to share both negative and positive insight about your products and services. You can then moderate by making the best UGC available or visible to other customers. This action can dramatically increase your conversions.

Integrate Social Media into Your E-commerce Websites
Integrate Social Media into Your E-commerce Websites

Plastering social share plugins on your e-commerce website’s product pages

A common technique of integrating social media into e-commerce websites today is plastering social different share plugins on product pages. This technique is prevalent because of the increased obsession with the tweet button on Twitter and the like button of Facebook. Most web builders come with these plugins, so it’s a matter of dragging and dropping them on product pages. These plugins can bring you a ton of traffic from social media, as customers who like your products and services tend to like and share them with friends and followers. The rule of thumb is not to overwhelm your product pages with many social media plugins.

Subscribe to You Tube, create videos about your products and embed them on your e-commerce websites

Another effective way to integrate social media into your e-commerce website is to create high-value videos about your products through You Tube. You can then embed the videos on your store to attract customers who like visual-based content when searching products and services online. Statistically, 64 % of shoppers who visit an e-commerce store are likely to buy a product if they watch a video of the same. To be successful with this approach, make sure to produce top-end videos highlighting your products and how they will help customers. Also, outline how to use the products. On top of all that, make video interviews of industry professionals explaining the ins and outs of the products you offer. Share these videos on your social media platforms and groups to generate more views and engagement.

Integrate Social Media into Your E-commerce Websites
Integrate Social Media into Your E-commerce Websites

Make a point to share your e-commerce website’s product ratings and reviews on social media

Products ratings and reviews are critical to enhancing sales on your e-commerce solutions. They act as social proof, which means customers are more likely to buy when they read reviews from other customers. Statistically, 61% of people who visit e-commerce websites read reviews before making any decision to buy. Ensure to share customers reviews on your social media platforms to garner more followers. Smart e-commerce merchants have product business pages on Facebook where they promote their products and encourage followers to rate the same products by providing enticing incentives.

Social sign in is paramount to your e-commerce solutions

According to research, 92% of online customers opt to click away from an e-commerce website than endure the painful process of recovering their usernames and password if they forget them. Integrating social sign in alienates this issue. With social sign in, a customer is allowed to access the e-commerce website with their social login credentials without subjecting them to another process of creating another account exclusively for the store. If you embrace this strategy, your registration conversions will increase substantially.

Integrate Social Media into Your E-commerce Websites


Social media is a powerful tool for your e-commerce marketing efforts. It offers the ability to optimize your e-commerce website awareness, curate marketing insights and cultivate loyalty to your e-commerce store. All this increases your bottom-line.

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